What happened to Principal?

discontinued The URL on file (https://www.withprincipal.com/) did not respond across three consecutive checks; the streak completed on 2026-09-23.

The address on file matched Principal's own domain with high confidence, so this observation is reported about Principal directly. See the methodology for how the match is made.

The vendor's own description, unedited:
Principal is an AI-powered wealth platform designed to offer users a comprehensive, unified view of their financial life. It is built to track investments, help grow wealth, and provide personalized financial insights that enable users to make informed decisions. Users can connect to multiple financ...

Live alternatives

No active same-category alternatives in the registry yet. The tools index carries everything else that is live.

How this was decided

Not an editorial call. The URL on file failed three consecutive checks, with a confirmation re-probe before the streak counted (a bot-wall response never counts as one), and the 3-miss rule marks the listing discontinued automatically. If the URL responds again, the registry restores it on its own: warn first, then active. Both directions are recorded as events.

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