Arcane

Arcane is a content marketing platform primarily geared towards startups. The main value proposition of the tool is turning user insights into engaging content for platforms like LinkedIn. Arcane's features can be categorised into three main steps. The first step involves sharing industry insights and trends, assisted by the News Researcher App, which collates the most relevant news, articles, and trends related to your field of work. The subsequent LinkedIn Opinion Drafter App transforms these articles into posts in the user's tone of voice. The second step leverages audience behavior gathered from forums, Reddit, and other platforms, offering themes and pain points to inspire subsequent LinkedIn posts. The third step aims to optimise existing resources by repurposing blogs into LinkedIn posts, through the Blog to LinkedIn Converter App, helping save time and increase reach. The platform also hosts several other apps that aid in researching recent news and target audience behaviour and preferences from Reddit and Twitter. Overall, Arcane presents a comprehensive suite of tools that simplify and enhance the task of content creation for startups.